Podcasting Strategies, Preferences and Analytics in the B2B World

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In this episode, Dots Oyebolu is joined by A. Lee Judge, Co-Founder and CMO of Content Monsta. Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoption, and how B2B marketers can leverage podcasts as an effective content marketing channel.

Key Takeaways:

(01:29) Predictions on the future of B2B podcasting.
(03:26) COVID-19's acceleration of digital adoption.
(05:02) Strategies for aligning podcasting with business goals.
(07:15) Measuring the impact of B2B podcasting beyond traditional metrics.
(13:06) The value of combining audio and video in podcasting.
(14:35) Anticipating future trends in podcasting formats.
(24:25) Balancing quality and quantity in content creation.
(26:11) Understanding traditional podcast metrics for B2B marketing.

Resources Mentioned:

Content Monsta website

Insightful Links:

https://www.cuepodcasts.com/post/ideas-for-a-b2b-podcast
https://amplify.matchmaker.fm/b2b-podcast-best-practices/
https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcasting
https://smarklabs.com/blog/5-essentials-for-starting-a-b2b-podcast/

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