Audio Journalism for Marketers in a Digital Media World

Today, Corey Coates, CEO and Co-Founder of Podfly Productions, LLC, joins Dots Oyebolu to talk about high-level, B2B brand marketing. 

Corey shares his decade-plus journey helping executives and brands embrace podcasting as a vital component of their content marketing strategies.

In this episode, Corey explains how executive-level podcasting often begins in unexpected ways, the importance of kindness in navigating complex B2B structures, and why treating podcast content as purpose-built — rather than simply repurposed — leads to deeper audience engagement. 

Key Takeaways:

(01:18) Podfly — a support system for executives and brands looking to incorporate podcasting into their media mix.

(03:27) Many B2B podcast initiatives begin with a junior executive being “handed the podcast folder,” often without clear strategic direction.

(05:59) Early discussions with clients help define podcast KPIs.

(09:23) Podcasting has evolved from a side project to a core component.

(09:56) Instead of "repurposing" content, create platform-specific assets from rich podcast interviews.

(13:16) Specialized teams for branded shows allow for scalable, expert-driven content creation.

(15:08) Unique collaborations spark executive partnerships.

Resources Mentioned:

Podfly Website

In the Hot Seat Podcast

Insightful Links:

https://www.desantisbreindel.com/insights/unlocking-c-suite-executives-content/ 

https://www.marketingprofs.com/articles/2021/44825/best-practices-for-reaching-and-marketing-to-the-c-suite-audience 

https://longitude.ft.com/campaigns-hook-c-suite/ 

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/marketings-moment-is-now-the-c-suite-partnership-to-deliver-on-growth

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We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

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