An Expert Look at Supporting Business Strategy With Performance Marketing
Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.
Key Takeaways:
(04:15) Thought leadership is critical for inspiring customer action.
(07:12) Engagement with internal and external thought leaders.
(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.
(14:16) Employee involvement and excitement about the report.
(18:54) Launch strategies and collaboration with Bloomberg.
(24:22) The importance of earning audience attention.
(34:11) Balancing customer needs with business goals.
(37:10) The critical role of SEO in content strategy.
Resources Mentioned:
Autodesk Website
Insightful Links:
https://business.adobe.com/blog/basics/marketing-strategy
https://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this
https://www.gartner.com/en/marketing/topics/marketing-strategy
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*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.
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