Episode 16: How Digitally-Mature Brands Run Profitable Marketing Campaigns
In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency.
As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern the “why” from the “what” using a combination of qualitative and quantitative research.
The duo also delves into the realm of change management, especially in the context of marketing and digital experiences. Howard’s recall of historical instances, particularly the missteps of Blockbuster, offers a fascinating perspective on the pivotal moments in technology history.
Highlights include:
The innate human tendency to correlate events, and why discerning causation from correlation is crucial.
The role of repeatability in understanding the correlation-causation matrix.
How to effectively combine qualitative research with quantitative data to understand customer behavior.
Emphasizing empathy in stakeholder engagement for change management.
Learning from historical mistakes: The Blockbuster saga.
Resources Mentioned:
Winning Digital Customers: The Antidote to Irrelevance - Howard Tiersky’s book available on Amazon, iBooks and more.
Winning Digital Customers website, where listeners can download the first chapter of Howard’s book for free.
Insightful Links:
https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/
https://www.qualtrics.com/experience-management/customer/what-is-digital-cx/
Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia
