Episode 20: Why Customer Relations Is the New Public Relations
Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms.
In a world overrun with metrics, Shama emphasizes the need to select meaningful indicators over merely measurable ones. With countless channels to monitor, not all metrics are created equal, and the essence of effective marketing lies in discerning what truly matters.
In this episode, Shama unravels how Zen Media has revolutionized brands by tapping into the genuine message behind each marketing endeavor and highlights the dangers of a metrics-only approach.
Key Takeaways:
[11:02] The transformative nature of digital marketing emphasizes its ability to level the playing field and provide smaller businesses with a viable platform to compete against bigger corporations.
[35:45] The significance of credibility in the digital space. What truly drives revenue in your business is repetition. The more they see your brand, the more they want to do business with you.
[45:12] "Dark social" explained: Although coined in 2014, the concept is even more relevant today. Public consumption but private sharing is a significant aspect of how content spreads.
[46:58] Re-defining virality: It's not about reaching everyone, but about meaningful engagement with the right audience.
Resources Mentioned:
Insightful Links:
The Atlantic article on dark social
https://simplycontact.com/customer-service-and-public-relations/
https://blog.hubspot.com/service/customer-relations
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