The Impact of Retail Media on D2C Omnichannel Marketing Strategies
On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.
Key Takeaways:
(03:02) How paid search set the foundation for digital marketing strategies.
(10:38) Key differences in retail media between North America and Europe.
(13:42) How privacy regulations influence marketing strategies globally.
(19:08) The challenge of integrating retail media into existing organizational structures.
(23:49) Why advertising investment is crucial for success on platforms like Amazon.
(25:37) Common mistakes in e-commerce marketing and how to avoid them.
(30:31) Anders’ favorite KPI: estimated cost per detailed product view.
(33:48) The importance of staying humble and adaptable in the digital marketing landscape.
Resources Mentioned:
EPAM Systems website
Innovell
Insightful Links:
https://commerceiq.ai/navigating-the-retail-media-revolution-strategies-for-success/
https://advertising.amazon.com/en-ca/blog/retail-media-networks
https://www.bain.com/how-we-help/are-you-ready-for-the-retail-media-revolution/
https://skai.io/blog/omnichannel-retail-media-strategy/
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