Building Better B2B Marketing Operations for Demand Generation

Tyler Durman, CEO and Founder of Ignition Growth Consulting, joins  Dots Oyebolu on this episode. They discuss the essentials of B2B marketing operations, sharing insights on demand generation, the impact of AI and aligning people and processes before implementing technology.

Key Takeaways:

(03:15) The evolution of Austin Growth Meetup.
(04:37) The importance of the 44X demand revenue funnel in B2B marketing.
(07:46) AI's transformative role in B2B marketing, especially in operations and content generation.
(09:38) The risks of AI reliance, particularly in data accuracy.
(10:56) Distinguishing between product-led and sales-led go-to-market strategies.
(13:24) The evolving role of SDRs in B2B.
(17:57) The relevance of MQLs if defined meaningfully for the business.
(20:21) Balancing sourced and influenced metrics to assess marketing impact.

Resources Mentioned:

Ignition Growth Consulting website

Austin Growth Meetup


Insightful Links:

https://www.oneims.com/marketing-operations-strategy/

https://www.bcg.com/en-ca/publications/2018/building-better-b2b-demand-center

https://aicontentfy.com/en/blog/tips-to-streamline-marketing-operations

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