Episode 33: The Future of Performance Marketing Strategic Frameworks with Andrew Davis
Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis, Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies.
Key Takeaways:
(01:41) Andrew shares his extensive background in digital marketing, starting from his early days in online forum moderation.
(07:09) The need for adaptable marketing frameworks tailored to specific business contexts in B2B and B2C sectors.
(12:07) Andrew discusses the pivotal role of storytelling in marketing and its influence on brand equity and customer engagement.
(16:58) An analysis of the overwhelming success of Barbie’s 2023 marketing campaign.
(21:11) The importance of being flexible and having contingency planning in place.
(27:20) Insights into the evolving world of influencer marketing, including the rise of micro and nano influencers.
(31:32) Exploring the potential of generative AI in marketing, focusing on the importance of prompts and imagination.
(38:56) Andrew outlines key components of a successful marketing operation, highlighting content management, promotional strategies, and conversion focus.
Resources Mentioned:
Pixar's Free Storytelling Course
Insightful Links:
https://www.wrike.com/digital-marketing-guide/digital-marketing-strategy-frameworks/
https://www.wpromote.com/blog/digital-marketing/performance-marketing-framework
https://www.workamajig.com/blog/marketing-project-management/marketing-framework
https://www.khanacademy.org/computing/pixar/storytelling
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