Episode 34: Exploring the Customer-Centric Marketing Culture in Organizations with Siew Ting Foo
Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture.
Siew Ting shares her extensive experience in multinational marketing and dives into the essence of end-to-end marketing strategies.
Key Takeaways:
(01:46) Siew Ting's extensive marketing background in consumer goods and her role at HP.
(04:02) The fundamental concept of human-centric growth in business.
(08:08) The art of crafting global brands with local relevance.
(12:24) Balancing brand purpose with profit in challenging economic times.
(18:01) The evolving role of CMOs in blending creativity and data for effective marketing.
(22:13) Utilizing customer-centric culture to develop new brand categories.
(29:05) Best practices for fostering a customer-centric culture within organizations.
(33:59) Measuring marketing success through business metrics and employee engagement.
Resources Mentioned:
Insightful Links:
https://www.qualtrics.com/experience-management/customer/customer-centric/
https://www.reforge.com/blog/customer-centric-culture
https://www.coveo.com/blog/build-customer-centric-strategy/
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