Building Loyal Communities With B2B Influencer Marketing
In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.
Key Takeaways:
(03:38) Building personal relationships in B2B influencer marketing.
(12:05) The differences between B2B and B2C influencer strategies.
(15:10) Targeting C-level executives versus designers in B2B marketing.
(18:57) Anton’s immediate goals in influencer marketing.
(21:50) Leveraging PR to enhance brand visibility.
(27:14) Community-led growth as a cornerstone of B2B success.
(33:01) The importance of social media engagement for community building.
(35:31) The challenges of attribution in influencer marketing.
(40:19) The long-term impact of building loyal communities.
Resources Mentioned:
Duda Website
Insightful Links:
https://docs.google.com/document/d/16DBH6dMlnQ3xL05fVD_CeNfRyTpHfKp1Hima3pwQSRk/edit
https://zenmedia.com/blog/is-b2b-influencer-marketing-worth-the-money/
https://grin.co/blog/the-complete-guide-to-b2b-influencer-marketing/
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