B2B Social Media Marketing Strategies That Help Small Businesses

Join Dots Oyebolu as he speaks with Jonathan Pollinger, Freelance Social Media and AI Trainer, and Co-Founder of Boost Social Agency. Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success.

Key Takeaways:

(01:04) Jonathan shares his background and transition to social media training.
(04:03) How Boost Social Agency helps B2B companies with social media strategies.
(08:24) Listen, connect and engage — Jonathan’s framework for social media success.
(14:09) The benefits of carousel ads and LinkedIn PDFs for B2B marketing.
(17:06) How a short, absorbable message outperforms longer content.
(22:05) The role of paid social media in B2B small business success.
(28:02) How to engage with customers personally through social media.
(33:37) Trends and tactics for B2B content creation in the future.

Resources Mentioned:

Jonathan Pollinger - Social Media and AI Trainer Website
Boost Social Agency Website

Insightful Links:

https://jelloow.com/blog-detail/create-b2b-strategy-social-media-marketing-for-small-businesses/
https://americassbdc.org/5-social-media-tips-for-b2b-businesses-that-cost-nothing/
https://marxcommunications.com/b2b-small-business-marketing-social-media/

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