Episode 30: Give Power to the People and Get Power for Your Brand Growth with Ardath Albee
Dots Oyebolu welcomes Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions. On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions.
Key Takeaways:
(02:12) Ardath discusses her marketing background.
(05:56) The importance of conducting thorough research for creating effective buyer personas.
(11:09) Marketers must focus on relevant, buyer-driven storytelling instead of disjointed content campaigns.
(15:50) Align content strategy with executive demands by framing each piece as part of a larger narrative.
(25:14) The importance of understanding buyer personas to predict and answer their evolving questions.
(31:00) Marketing automation must be continuously refined.
(37:25) Using both qualitative and quantitative data in collaboration with sales can create impactful marketing strategies.
(41:49) Effective sales and marketing alignment requires collaboration and sharing the buyer’s story.
Resources Mentioned:
Marketing Interactions (website)
Insightful Links:
https://www.enableus.com/blog/how-the-buyer-enablement-ecosystem-can-work-for-you
https://www.chiefoutsiders.com/hubfs/B2B-Buyer-Enablement.pdf
https://linchpinseo.com/buyer-enablement-empowering-customers/
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