Episode 31: The Future of Content Marketing Strategies for Better Business Models with Joe Pulizzi
Join Dots Oyebolu as he talks to Joe Pulizzi, founder of The Tilt and pioneer of content marketing. In their conversation, Joe shares insights into the evolving landscape of content marketing, drawing from his extensive experience and success in the field.
Key Takeaways:
(01:09) Joe Pulizzi’s extensive background in content marketing and the founding of Content Marketing Institute.
(08:45) Slow adoption of content marketing by large companies and the concept of marketing departments being profitable on their own.
(12:37) Embracing a media company mindset enables brands to rapidly build audiences by acquiring existing popular blogs or media entities.
(17:58) Breaking even as a content entrepreneur is a long-term investment .
(25:51) The need for marketers to focus on fewer content distribution channels to excel.
(29:22) Auditing existing content for optimization opportunities.
(34:35) Email subscribers as a key marketing KPI.
(37:43) The impending impact of AI on marketing and content creation.
(40:23) The future of marketing and the potential for rapid advancements.
Resources Mentioned:
The Tilt Website
Insightful Links:
https://www.impactplus.com/blog/annual-content-marketing-strategy
https://businessesgrow.com/2022/05/23/10-ideas-about-the-future-of-content-marketing/
https://blog.hubspot.com/marketing/future-content-marketing
https://aicontentfy.com/en/blog/role-of-artificial-intelligence-in-future-of-content-marketing
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