Internal Communication and Branding Strategies for Companies
Join Dots Oyebolu as he speaks with Ben Baker, CEO of Your Brand Marketing. Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success.
Key Takeaways:
(03:15) The high cost of replacing senior employees, beyond HR expenses.
(06:23) How effective communication extends the employee lifecycle.
(10:18) The impact of aligning personal and corporate values.
(15:59) How to empower employees to become brand ambassadors through communication.
(19:50) Aligning organizational goals with customer-centric strategies.
(23:13) Strategies for managing communication across departments and stakeholders.
(30:16) The role of transparency in driving employee engagement.
(30:54) Why 70% of change management initiatives fail without a focus on people.
Resources Mentioned:
Your Brand Marketing's LinkedIn Page
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