Audio Journalism for Marketers in a Digital Media World
Juleyka Lantigua, Founder and CEO of LWC Studios, joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content.
Key Takeaways:
(01:30) Juleyka’s journey in media, from print to podcasting, over 25 years.
(02:04) Niche podcasts build loyal communities and enable monetization without massive audiences.
(05:25) Audio can enhance public relations by amplifying a brand’s influence and storytelling.
(06:47) A podcast by NACAC effectively reached families navigating the college admissions process.
(09:07) The series "70 Million" engaged audiences through annotated transcripts and resource guides.
(11:02) Successful audio content requires strategy and the offering of multiple engagement methods.
(14:31) Listen-through rate is a key metric for evaluating audience loyalty in podcasts.
(18:14) Podcasts can expand brand awareness by providing meaningful content to niche audiences.
(19:37) Effective audio journalism is grounded in deep customer research and actionable insights.
Resources Mentioned:
Aspen Institute: "1 in 5" podcast
Insightful Links:
https://www.yellowbrick.co/blog/journalism/the-power-of-multimedia-journalism-unleashing-its-impact
https://mediamakersmeet.com/what-is-your-newsrooms-audio-strategy-2/
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