Leveraging Podcasting as an Influencer Marketing Tool
Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.
Key Takeaways:
(02:56) Selecting the right podcast format is essential for campaign success.
(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.
(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.
(05:29) Niche targeting enhances the impact of podcast influencer campaigns.
(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.
(08:12) B2B brands successfully use consumer-focused podcasts for marketing.
(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.
(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.
Resources Mentioned:
Soundwave Agency website
Shopify
ShipStation
ZipRecruiter
Spotify
Patreon
Fourthwall
Insightful Links:
https://blog.podbean.com/how-to-build-your-influence-through-podcasting/
https://hireinfluence.com/blog/podcasting-and-influencer-marketing/
https://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness
https://www.winsavvy.com/the-role-of-podcasts-in-influencer-marketing-engaging-listeners-with-authentic-voices/
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