B2B Marketing Is Broken; It's Time We Fix It
Dots Oyebolu speaks with Bolaji Oyejide, Creator of the world’s first B2B reality show, "Demand Wars". Bolaji offers a fresh perspective on how B2B marketing needs to shift from "being the best" to becoming the favorite by focusing on human connections and storytelling. He highlights the pitfalls of modern marketing strategies and proposes actionable frameworks for building sustainable, impactful brands.
Key Takeaways:
(04:36) Marvel’s marketing lessons: stop trying to be the best; start becoming the favorite.
(08:42) How the evolution of marketing tech has created inefficiencies.
(15:00) The dangers of prioritizing efficiency over effectiveness in B2B.
(22:16) The "fetching water vs. well-building" analogy for short- and long-term marketing.
(26:50) Why marketers must balance performance campaigns with brand-building.
(32:05) The role of emotional resonance in driving effective marketing.
(37:15) How B2C strategies like storytelling can inspire B2B marketing success.
(43:14) Five strategies for creating tribal, impactful B2B content.
Resources Mentioned:
History of marketing automation
Insightful Links:
96% of B2B Marketers Target In-Market Buyers & Expect Results In 2 Weeks
I Hate Marketing Automation - Why Email Nurturing Does More Harm Than Good (Part 2)
Stop Hunting Your Vegetables (We Need BOTH Hunter-Gatherers, and Farmers)
What Is Marketing? (Making Selling Easier / Making Buying Easier)
Maslow’s Hierarchy of Brand - Why Brand Awareness Ads Are Less Efficient Than Lighting Money On Fire
Tribal Content: 5 Steps to Creating Content Your Audience Craves
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