Human-Centered Design Reshaping the Future of B2B Marketing
Dots speaks to seasoned marketer Shraddha Sriram, Podcast Marketer at Chakravyuh Labs, who has over a decade of experience in public relations, B2B and B2C marketing. Shraddha explores the transformative role of human-centered design in reshaping B2B marketing. She also discusses balancing empathy and technology, the role of AI in automation and the power of gamification in creating meaningful customer experiences.
Key Takeaways:
(04:31) B2B marketing often overlooks the human element due to its complexity.
(09:38) AI is a tool for automating repetitive tasks, freeing teams to focus on strategy and creativity.
(14:28) Gamification simplifies complex concepts and enhances customer engagement.
(17:38) B2B marketers can use gamification and brand-specific themes to enhance engagement and make campaigns more relatable and fun.
(26:55) A culture of continuous learning and innovation fosters adaptability and growth.
(27:43) Customer insights rather than creative instincts should guide campaign strategies.
(29:12) Breaking down departmental silos helps align data for better customer understanding.
(31:28) Human-centered marketing is about solving problems with simplicity and empathy.
Insightful Links:
https://aro.digital/blog/human-centred-design-could-revolutionise-your-advertising-heres-how
https://www.bcg.com/publications/2020/the-importance-of-human-centered-design
https://mnpdigital.ca/insights/human-centered-design-immersion-2/
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