Episode 37: Building Your Marketing Bench - The Next Marketing Generation with Cheryl Rodness
Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach.
Key Takeaways:
(01:53) Cheryl's global marketing experience and transition to broader business roles.
(04:37) The importance of CMOs in developing future marketing leaders.
(06:51) Starting with interns for building the marketing bench from the ground up.
(12:27) Understanding and impacting business goals and outcomes, not merely completing tasks.
(18:37) Learning and seeking opportunities for growth within the organization.
(21:47) The evolving role of marketing into a more commercial, customer-centric approach.
(26:29) Diversity's critical role in understanding and connecting with varied market segments.
(32:03) Career ladders and mentorship as key strategies for developing marketing professionals.
(36:00) Emphasizing humanity and building trust within marketing teams.
(41:19) Balancing technical skills with strategic thinking in the fast-paced evolution of marketing tools.
Resources Mentioned:
Insightful Links:
https://emarsys.com/learn/blog/next-generation-digital-marketing-strategy/
https://www.linkedin.com/pulse/how-next-generation-transforming-marketing-genz-shubham-pal/
https://www.jcarcamoassociates.com/building-marketing-bench-strength-through-training/
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