Episode 38: Exploring Marketing Amplification With Emerging Technologies with Talar Malakian
On this episode, Dots Oyebolu is joined by Talar Malakian, CMO of Phonexa, to dive into the impact of emerging technologies in marketing.
Key Takeaways:
(01:34) Talar outlines her diverse career path leading to her present role at Phonexa.
(07:25) The need for startups to educate their market, especially when introducing novel solutions in emerging spaces.
(11:31) The transformative role of AI in content creation and the strategic importance of integrating AI tools into marketing efforts for efficiency and innovation.
(18:26) Exploring the potential of IoT and digital twins in marketing, from enhancing customer experiences to creating virtual representations of products.
(25:42) The potential for innovative applications of technology to transform mundane tasks into rewarding activities.
(32:00) The evolving realm of affiliate marketing, its misconceptions and its significant role in providing choices and democratizing access to products and services.
(37:45) The need for transparency and honesty in affiliate marketing.
Resources Mentioned:
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