Episode 39: Transforming Regular Marketing Leaders Into Great Brand Builders with Chris Do
On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others.
Key Takeaways:
(01:34) Chris’ journey from graphic design to founding The Futur, and its mission to teach 1 billion people how to make a living doing what they love.
(05:52) A brand's purpose is to serve and build relationships with customers, leading to mutual value and advocacy.
(09:08) Performance marketing focuses on short-term revenue while branding builds long-term value. Modern marketing balances both to help others achieve goals.
(15:33) The impact of social media on self-worth and the pursuit of authenticity.
(17:01) Chris' perspective on criticism, feedback and the importance of self-improvement.
(20:15) The metaphor of the ‘hole’ and the lesson on completeness and self-acceptance.
Resources Mentioned:
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