Episode 8: Don't Walk Alone: The Marketing and Sales Revenue Loop

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with David Ledgerwood, Managing Partner at Add1Zero LLC.

If you want to deliver great commercial value that grows your career and the company you work with, you have to pair your marketing with your sales team.

When these channels work together, you're able to continually exchange proactive insights into consumer behavior at the top funnel and consumer behavior at the bottom funnel, and it becomes a continuous process of optimizing and iterating.

Today, David dives into the details of why your marketing and sales channels need to be communicating and working together to create a process that benefits both businesses and customers.

Highlights include:

- How to manage sales for multiple companies on a fractional basis.

- Why some marketers only focus on top-line results instead of delivering real value.

- Why your sales and marketing teams should be working closely together.

- Top three ideas on how marketing and sales can collaborate without friction.

- How to determine your marketing budget using data.


Resources mentioned:
https://add1zero.co/

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