Episode 9: How to Boost Your Marketing Performance With a Solid B2B Marketing Strategy
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Flavilla Fongang, Award-Winning Founder at GTA - Black Women In Tech.
Having a great brand always makes selling and marketing significantly easier. It also makes your marketing budget much more effective.
Most marketers understand the importance of branding, so why is branding still such a challenge for so many of them?
Today, Flavilla discusses why you should build a marketing strategy before executing your product or service, along with some proven tactics to maximize your marketing activities.
Highlights include:
- How much of marketing is strategy versus execution?
- What are the most important ingredients for a great marketing strategy?
- How to amplify your marketing activities by using the right technology, even if you have a limited budget.
- The approach to targeted content for specific audience segments.
- Why your brand and customer retention are intertwined.
- Balancing client retention and client acquisition.
- Best practices with B2B podcast marketing.
- Cost-effective ways marketers can research their own brand, markets and competitors.
Resources mentioned:
- Semrush
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