Episode 10: Great Brand Designs, Great Brand Marketing
Join Dots Oyebolu as he speaks to Gabriella Bevilacqua, Creative Director at Content Allies.
The way in which marketing units like sales, design and copywriting work together is often neglected.
It's more important than ever for marketers to collaborate as much as possible. Once strategy meets creativity, you begin to unlock your brand's best potential.
Today, Gabriella discusses why marketers and designers need to stay well connected, as well as the tools they should be taking advantage of to make life easier for both.
Highlights include:
- Top three lessons learned from being a brand designer.
- The benefits of having the right creative design in performance-based marketing.
- The necessary ingredients of a great visual marketing campaign.
- Is AI a benefit or a detriment for creative directors?
- How to systematize your brand, no matter how complicated it is.
- Best practices for enterprise brands to create great websites.
- Three no-code website builders you can try today.
- Lessons learned from the creative process behind rebranding.
Resources mentioned:
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