Effective Multi-Moment Marketing Strategies in Multi-Channel Environments with Dotun Babatunde
Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.
Key Takeaways:
(03:27) Future trends in digital experiences and consumer engagement.
(06:07) Challenges of digital marketing adoption in Nigeria.
(09:32) Strategic technology adoption tied to business objectives.
(15:14) The necessity of precise measurement tools in marketing.
(19:00) The convergence of brand awareness and performance marketing.
(27:05) Initiating multi-channel marketing campaigns.
(38:32) Convincing stakeholders about marketing strategies is a challenge.
(48:21) Integration challenges and strategies in marketing analytics.
Insightful Links:
https://www.bcg.com/en-ca/publications/2019/dividends-digital-marketing-maturity
https://www.wordstream.com/blog/ws/2013/10/15/multi-channel-marketing
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