Is User-Generated Content the Best Marketing Strategy? with Mark Yeramian
In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).
Key Takeaways:
(1:35) Mark Yeramian discusses his career background and the evolution from a digital services agency to creating Moast.
(3:10) Insights into how 80% of consumers are influenced by user-generated content in their purchasing decisions.
(7:11) The importance of storytelling in UGC to create authentic shopping experiences.
(14:32) Leveraging UGC for not just acquisition but also retention and advocacy to enhance revenue from within.
(20:14) Exploration of innovative ways to integrate UGC into e-commerce platforms, enhancing user engagement and trust.
(22:59) Discussion on integrating UGC effectively on e-commerce platforms to enhance authenticity and customer trust.
(23:32) Future plans for Moast, including the development of a Shopify app to facilitate UGC integration for e-commerce brands.
Resources Mentioned:
Insightful Links:
https://getflowbox.com/blog/user-generated-content-strategy/
https://sproutsocial.com/insights/user-generated-content-guide/
https://www.linkedin.com/pulse/rise-user-generated-content-marketing-blueticksocial/
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