Episode 13: Podcast SEO: A New Opportunity for Content Marketers

Join Dots Oyebolu as he speaks with Drew Detzler, Chief Marketing Officer at DemandJump.

SEO has been a complicated topic for marketers for so long. People shy away from it because a lot of times, they don't get results.

DemandJump set out to simplify this leg of marketing to give both customers and marketers more of what they want.

Today, Drew covers podcast SEO tips that every marketer should implement, as well as content marketing strategies that work long-term.

Highlights include:

- What is podcast SEO?

- How a well-optimized podcast can drive commercial value for businesses.

- Why every marketer should be repurposing podcasts.

- How important is it to find unique podcast niches?

- The ideal podcast runtime that can help drive virality of content.

- Recommended podcast SEO tools.

- The expectation of B2B podcasts.

Insightful links:

• https://neilpatel.com/blog/podcast-seo/

• https://www.searchenginewatch.com/2019/06/03/podcast-seo-tips-101/

• https://voxalyze.com/podcast-visibility-optimization-stack-2021/

• https://www.searchenginejournal.com/podcast-seo/333205/

• https://podcasters.spotify.com/resources/learn/grow/podcast-seo
  
  
  

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia