Episode 12: Make More With Less: A Roadmap to Performance Marketing Efficiency
Join Dots Oyebolu as he speaks with Oluwafemi Adeniba, Executive Director at Sustmark Consult Ltd.
A lot of business owners still view marketing as an afterthought.
It's up to the leaders in this industry to change the perception of marketing to leverage it in a way that benefits both consumers and companies.
Today, Oluwafemi explains the reasons to break marketing down into specific categories and why AI tools should be a part of your tech stack.
Highlights include:
- Why do so many businesses still look at marketing as an afterthought?
- What is performance marketing efficiency?
- Important factors of performance marketing that every marketer should understand.
- Why performance marketing is about more than financials.
- The difference between marketing efficiency and marketing effectiveness.
- Things marketers should stop doing so they can operate more efficiently.
- Recommended tech stacks that allow B2B marketers to leverage automation and simplicity.
- How to marry analytics with creativity.
Insightful links:
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