The B2B Video Marketing Hack for Profitable Brands
Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.
Key Takeaways:
(01:50) The unique opportunity that organic video marketing offers B2B companies.
(04:19) The importance of personal branding for lead generation.
(06:15) The future of video marketing lies in improving content quality.
(09:17) Deskrig's innovative approach to real-time editing during video production.
(10:45) Vertical video is the king of today’s content.
(16:43) Marketers should focus on clear communication of value in B2B videos, stating upfront what viewers will gain rather than making them guess.
(25:30) Focus on creating valuable content during virtual events, and let the networking happen afterward.
(31:37) Virtual events offer a content creation boost with lower costs and broader reach.
Resources Mentioned:
Deskrig | Website
Insightful Links:
https://www.digitalocean.com/resources/article/video-marketing
https://storykit.io/blog/b2b-video-marketing
https://blog.stackadapt.com/b2b-video-marketing
https://www.writtenlyhub.com/the-art-of-b2b-video-marketing-to-increase-brand-recognition/
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