Using Artificial Intelligence in Marketing for Competitive Advantage
Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning and dispelling common myths around AI adoption.
Key Takeaways:
(05:57) Embrace AI tools like SEO, customer segmentation and web creation to stay relevant in marketing.
(09:07) AI helps marketing teams understand customer behaviors.
(13:07) Create highly personalized experiences by connecting online and offline customer data, with consent.
(19:13) Katie’s AI scorecard helps organizations assess readiness for AI adoption.
(22:53) AI enhances customer experience.
(30:02) Customer acceptance of AI varies globally, but awareness and comfort have grown.
(31:13) Customers are more comfortable with AI if they can escalate to a human and the experience is transparent and effective.
(32:35) AI is advancing in CRM, content marketing, SEO and PPC.
Resources Mentioned:
AI in Business | Website
Insightful Links:
https://www.aiinbusiness.co.uk/ai-strategy-for-sales-and-marketing
https://www.linkedin.com/pulse/harnessing-power-ai-enhanced-business-performance-teamleasedigital/
https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy
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