Strategies for Igniting the Potential of Enterprise-Branded Podcasts

Join Dots Oyebolu as he welcomes Harry Morton, Founder of Lower Street Media, to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere.

Key Takeaways:

(01:22) Harry shares his childhood fascination with audio, leading to his career in podcasting.
(03:56) Enterprise-branded podcasts have a unique potential to engage niche audiences.
(07:49) Why podcasting’s strength lies in resonance rather than broad reach.
(11:26) Identifying and tailoring podcast formats to specific enterprise objectives.
(14:38) Strategies for increasing podcast listenership by focusing on content quality and targeting.
(18:55) Effective channels for promoting podcasts within the listener’s existing habits.
(24:58) Relevance in podcasting can be based on topic or demographic targeting.
(32:20) Operational strategies for diverse teams in creating impactful brand podcasts.

Resources Mentioned:

Lower Street Media
Brand Podcast Summit

Insightful Links:

https://castdesk.com/blog/7-tips-for-starting-a-successful-corporate-podcast/ 

https://www.forbes.com/sites/forbesagencycouncil/2021/11/09/14-essential-tips-for-sta rting-a-branded-podcast-target-audiences-will-love/?sh=2de265506ec2

https://www.bcast.fm/blog/podcast-marketing-strategy  

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