Episode 43: Media Marketing Innovation: Where Creative Meets Revenue with Geoffrey Colon
Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape.
Key Takeaways:
(02:00) The importance of finding joy in the marketing aspects you’re genuinely interested in to deepen expertise.
(07:05) Global brand identity remains consistent, but regional marketing managers should adapt the messaging to fit local market nuances and cultural contexts.
(10:18) The shift toward sustainable marketing from disruptive marketing tactics.
(15:15) The significance of owned media properties in controlling narrative and user experience.
(19:19) Utilizing generative AI for creative processes, enhancing efficiency from ideation to execution.
(24:46) The potential of organic media and leveraging creator talent for innovative marketing solutions.
(30:04) Personalized marketing through conversational and contextual engagement.
Insightful Links:
https://www.ibm.com/watson-advertising/thought-leadership/what-is-dynamic-creative-optimization
https://www.linkedin.com/pulse/future-social-media-marketing-innovation-authenticity/
https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/
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