Episode 42: Using Brand Positioning To Achieve a High Share of the Market Pie with Raul Hernandez Ochoa
Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.
Key Takeaways:
(01:23) An introduction to Raul and his professional background.
(07:41) Utilizing customer psychology to navigate pain points and drive action.
(14:11) How perceived value can redefine the price-value equation for your services.
(25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth.
(31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader.
(37:10) The importance of understanding a project's core objectives and client needs to effectively develop and implement a growth strategy.
(46:57) Making a product or service "sticky" to retain customers by offering multiple interconnected services or benefits.
Resources Mentioned:
Insightful Links:
https://www.masterclass.com/articles/positioning-strategy
https://blog.hubspot.com/marketing/network-effects
https://www.productmarketingalliance.com/your-guide-to-positioning/
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