Episode 2: Driving Commercial Value and Business ROI with B2B Podcast Campaign Attribution
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.
B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners.
As this medium continues to expand, it presents a unique opportunity for businesses to differentiate themselves and stand out in a crowded market— but that's only if you know the tips and tricks to make content with an intentional strategy in mind.
Today, Jake covers why podcasting is the new blogging and how to get more mileage out of each piece of content.
Highlights include:
- Why podcast downloads and subscribers are vanity metrics.
- Key ingredients for a successful B2B podcast.
- The role a podcast should play in driving product revenue.
- How long should a startup put out podcasts before they can realistically expect an ROI?
- The best tech stack for effective B2B podcast marketing.
Resources:
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