Episode 1: Integrating Paid Promotion Into Podcast Marketing Strategies with Megan Fister at Listen Network

Join Dots Oyebolu on the Marketing Leadership podcast, as he speaks with Megan Fister, Co-Founder of Listen Network and Managing Partner at Add1Zero LLC. They talk about integrating podcast paid promotions, the KPIs every marketer should follow and how to get more traffic to your podcast.

Dots and Megan discuss:
- Why companies are not meeting their objectives: they are not aligned.
- Megan’s transition from advertising to her current role.
- The top four KPIs marketers should follow: downloads, listens, conversions and engagements.
- Attributing podcast content to website traffic and how to increase ad content to improve engagement and monetization.
- Things to avoid when getting a paid distribution plan for your podcasts.
- How advertisements target podcasts.

Resources:

Listen Network

Add1Zero LLC

Megan Fister - Twitter

Dots Loves Marketing 

CNN Network

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