Questions Brands Should Consider Before Making a Podcast
Dots Oyebolu sits down with Katherine Kerr, Founder of Podcast Pioneers, to speak about expert insights into podcast strategy, from setting a clear vision to ensuring sustainability and maximizing audience reach. Katharine discusses the importance of understanding audience behavior, creating high-quality content and integrating podcasts into a broader marketing ecosystem.
Key Takeaways:
(01:24) Podcast Pioneers specializes in integrating audio into brand communication strategies.
(02:50) Podcasting should align with an organization’s existing content ecosystem.
(04:17) The UK podcast market matured later than the US but has seen significant growth since 2015.
(08:31) A clear vision and understanding of audience needs are essential for long-term podcast success.
(09:36) Brands should focus on their desired impact and establish measurable success metrics.
(10:30) Resource allocation, including in-house vs. outsourced production, affects podcast sustainability.
(13:02) Podcasts should be part of a broader content funnel to deeply engage audiences.
(24:31) High-quality storytelling and production are crucial to achieving maximum listener retention.
(31:52) Multi-platform promotion and listening ensure extended reach and long-term audience growth.
Resources Mentioned:
Insightful Links:
https://indiemedia.club/insights/start-a-podcast/
https://muckrack.com/blog/2021/11/18/questions-to-ask-before-starting-a-podcast
https://contentmarketinginstitute.com/articles/question-launching-podcast/
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