Effective Performance Marketing Strategies for Startup Growth

In this episode, Stefan Boettcher, Founder and Director of QLICK.XYZ, joins Dots Oyebolu to explore the world of performance marketing for startups. Stefan shares his journey from agency work to running his own business, highlighting the key challenges startups face in paid marketing.

Key Takeaways:

(06:20) Common pros and cons of startup performance marketing.

(08:41) Challenges of bootstrapped vs. funded startups.

(9:38) Startups may have a great product, but extensive customer education is required, which can slow down conversion rates.

(13:24) Mistakes startups make and the best practices for landing pages in PPC.

(18:19) The rule of thumb in performance marketing: getting the right traffic, as well as conversion optimization.

(25:08) Seasonality and its significant role in marketing.

(25:57) No matter how great a product is, a poorly converting website renders ad spend ineffective.

(27:25) Diminishing returns in scaling and understanding that increasing ad spend doesn’t always mean doubling leads.

Insightful Links:

https://tuffgrowth.com/performance-based-marketing-for-startups-and-scaleups/     

https://www.wrike.com/blog/unlocking-growth-performance-marketing/   

https://www.thehartford.com/business-insurance/strategy/startup/marketing  

https://mailchimp.com/resources/startup-marketing-strategy/ 

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