Establishing Brand Leadership With Events Marketing

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Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.

Key Takeaways:

(03:05) How musical experiences influence marketing strategies.
(04:59) The importance of attending events to understand them from a guest's perspective.
(10:16) Creating content from events for brand positioning and cost-effective marketing.
(14:35) Leveraging events for effective marketing during economic downturns.
(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.
(23:13) The importance of aligning event goals with business objectives.
(26:10) Empowering event team members for exceptional execution.
(28:46) Using events to create better customer experiences and brand immersion.

Resources Mentioned:

oh cool website

Insightful Links:

https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.html
https://bloomerang.co/blog/event-branding/
https://primostats.com/blog/thought-leadership-events/
https://www.eventmobi.com/blog/event-branding/

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