Tell Your Brand Stories and Successfully Drive Business Results

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Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the impact of a purpose-driven approach. Paul also provides insights into brand storytelling, leveraging social channels, and the critical role of reputation in both good and bad times.

Key Takeaways:

(02:17) The founding story of Milk & Honey and its global expansion.
(04:08) Milk & Honey's achievement as the highest-scoring B Corp PR firm.
(12:01) The critical role of consistent reputation management.
(18:18) Paul Cohen's expertise in reputation management over crisis communication.
(22:06) Utilizing social media to map the day's conversations and insert client perspectives.
(24:00) Engaging clients in conversation during pitches to drive business success.
(26:45) The vital role of employees as brand ambassadors in sharing the company's story.

Resources Mentioned:

https://milkandhoneypr.com/ (website)

Insightful Links:

https://www.digitalsilk.com/digital-trends/brand-storytelling/
https://neilpatel.com/blog/create-authentic-brand-story/
https://gathercontent.com/blog/brand-storytelling-examples
https://toaststudio.com/en/pg-volvo-and-other-examples-of-strong-brand-storytelling/

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