Episode 6: Is the Press a Good Vertical in Effective B2B Content Marketing Strategies?

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi, Director of Marketing at Smile Identity.

When it comes to getting PR for your business, it’s already a potentially difficult process, even at the best of times.

How do you succeed at getting press for your business when there are so many marketing channels to choose from and every dollar matters?

Today, Peace discusses the relevance of the press with effective B2B content marketing strategies and how to find the most effective verticals.

Highlights include:

- The biggest challenges from a performance marketing perspective.
- The best scenarios where using the press is a good tactic in a B2B marketing strategy.
- Which platforms provide the biggest impact on a PR strategy?
- How to properly use a PR budget without burning through cash.
- Companies using paid media to boost specific podcast episodes.


Resources mentioned: https://smileidentity.com/

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