Episode 5: Understanding How Successful Startups Scale With the Right Product Marketing Fit

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Taiwo Oyewole, Lead Mentor at LatAm Startups.

Startups should prioritize product market fit above all their other goals because those that find it will dramatically increase their odds of success.

After all, creating a valuable business takes more effort to build than just making a financial investment on a whim.

Today, Taiwo covers best practices for startups to understand and approach product market fit in a way that produces long-term benefits.

Highlights include:

- Best practices for how startups should approach marketing.
- How startups can understand their customers after they have a product market fit.
- Using psychographics instead of demographics to find product market fit.
- Why you shouldn't be in a hurry to market your product.
- Why B2B marketing requires a different set of skills than B2C marketing.
- The kind of marketing that helps companies grow and scale.

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