Drive High-Impact B2B Content Marketing With Thought Leadership Narratives with Purna Virji
Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.
Key Takeaways:
(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.
(01:23) Purna's transition from journalism to a leading role at LinkedIn.
(02:34) Overview of Purna's book on strategic, actionable content marketing insights.
(05:03) The shift from marketer-focused to audience-needs content creation.
(06:27) Emphasis on understanding the audience beyond basic personas.
(09:32) The challenge of engaging B2B audiences over long sales cycles.
(13:50) Importance of inclusivity in reaching a diverse audience.
(21:37) Selecting the most effective channels for content distribution.
(35:58) The value of using multiple voices for broader thought leadership impact.
(38:35) Amplifying content through employee engagement as brand evangelists.
Resources mentioned:
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Insightful Links:
koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436
https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing
https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy
https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/
https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/
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