Episode 27: The Commercial Marketing Toolkit for Predictable and Profitable Growth
Join Dots Oyebolu as he talks to Ryan Bonnici, Chief Marketing Officer of Gympass. Ryan leans on his extensive experience gained working with high-profile tech companies to discuss the evolving landscape of commercial marketing and its impact on predictable growth.
Key Takeaways:
(02:51) The necessity for adaptable organizational structures to match current marketing goals.
(07:34) The underutilization of organic search traffic and the need for proper execution.
(09:33) Innovating in the podcast space with unique content aimed at core personas.
(14:03) The importance of revenue, MQLs and marketing source revenue as key metrics.
(17:21) Involving marketing teams in pricing strategies to enhance product-market fit.
(21:00) Balancing free trials and discounts with sustainable profitability and customer acquisition.
(26:03) The trigger point for implementing a referral program is unaided customer referrals.
(30:27) The evolution of sales development roles with new tools and changing market needs.
Resources Mentioned:
Insightful Links:
https://www.lonefircreative.com/blog/marketing-strategies-to-increase-your-saas-companys-client-base
https://www.ai-bees.io/post/top-saas-marketing-metrics-and-strategies-to-use
https://csic.georgetown.edu/magazine/commercial-marketing-social-change
https://www.avoma.com/blog/how-to-build-predictable-revenue
Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing
