Episode 26: Grow Better B2B Sales With Account-Based Podcasting

Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.

Key Takeaways: 

01:50) Transitioning from podcasting as a hobby to a career opportunity through content-based networking.

(06:03) ABP's role in targeting right-fit clients without the typical sales approach.

(07:40) The reciprocal nature of podcasts in opening doors for sales conversations.

(09:36) Adding value to podcast guests as a key to unlocking high-profile accounts.

(12:03) How podcasting can expand your sales funnel and solidify your thought leadership.

(13:00) The significance of providing marketing assets post-interview to further nurture guest relations.

(14:03) Real-life success stories of career advancements and speaking opportunities through podcasts.

(20:21) Securing guests for ABP, including referral partners, influencers and strategic partners.

Resources Mentioned:

"A Guide to B2B Podcasting" by Jake Jorgovan

Apollo.io Email Generation Software

RocketReach Email Sourcing Tool

Insightful Links:

https://pamdidner.com/podcasts/guide-to-account-based-podcasting/

https://www.casted.us/blog/account-based-podcasting

https://www.marketingprofs.com/articles/2021/44728/account-based-podcasting-the-new-abm

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