Episode 25: Marketing Intelligence Strategies for Analytical Success

Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc.

Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.

Key Takeaways:

(07:12) Not all data is suitable for leadership; it’s crucial to discern what to share.

(13:44) Reporting is laser-focused on goals, while dashboards highlight real-time data for decision-making.
(20:47) Marketers’ transparency and honesty play a key role in client interactions.
(26:38) Set realistic expectations about conversion rates and the need to educate clients.
(27:21) The challenge many clients face in understanding statistics and numbers.

(31:33) Misconceptions clients have about “bigger numbers” always being better.

Resources Mentioned:
Kick Point Website

Insightful Links:

https://kaizen.com/insights/market-intelligence/

https://www.brandwatch.com/blog/market-research-methods/

https://supermetrics.com/blog/marketing-reporting-dashboards

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