Episode 24: Developing an Effective Branded Audio Strategy for Marketing Content
Join Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies.
In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.
Key Takeaways:
(05:21) Brand sound identity should align with the product or service, enhancing the brand’s essence.
(09:20) Crafting a brand sound considers industry, audience and variables for the right audio.
(09:58) Attention-grabbing sound is a potent tool for engaging the audience in marketing content.
(16:01) Refreshing brand sounds over time is vital for relevance and audience engagement.
(21:08) Voiceover creation is a collaborative process involving marketers, directors, actors and engineers.
(28:55) AI enhances efficiency but can’t replace human creativity and expertise in audio.
(31:52) Avoid stock music to create a unique audio identity for your brand.
(34:00) Knowing how to use audio tools matters more than relying solely on specific microphone models like the SM7B.
Resources Mentioned:
Insightful Links:
https://brandingstrategyinsider.com/defining-your-audio-brand-strategy/
https://ads.spotify.com/en-US/news-and-insights/brand-marketing-for-digital-audio/
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