Episode 23: Marketing and Business Analysis Is a Marriage Made in Heaven
Join Dots Oyebolu as he talks with Eno Eka, Founder of Business Analysis School, to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases.
Key Takeaways:
(04:12) The importance of adapting marketing and business analysis strategies to fit the context of different cultures and economies.
(09:33) Marketers need to understand and integrate business analysis, focusing not only on traffic and awareness but also on quantifying and qualifying the impact of their work through data and analytical insights.
(20:27) Leveraging resourcefulness and managing a team effectively as crucial soft skills in marketing.
(22:42) The imperative of monitoring key KPIs such as cost per acquisition and customer lifetime value for informed business decision-making.
(25:08) The significance of continuous customer communication and collecting feedback throughout the product/service lifecycle.
(29:38) The critical role of integrating marketing plans into project management, ensuring alignment with project objectives, timelines and smooth product launches.
Resources Mentioned:
Insightful Links:
https://fastercapital.com/content/Improve-your-marketing-strategy-with-business-analysis.html
https://pestleanalysis.com/business-analysis-in-marketing/
https://www.mygreatlearning.com/blog/business-analytics-is-making-waves-in-marketing/
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