Episode 34: Exploring the Customer-Centric Marketing Culture in Organizations with Siew Ting Foo
Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture.
Episode 33: The Future of Performance Marketing Strategic Frameworks with Andrew Davis
Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis, Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies.
Episode 32: The World of Digital Marketing Takes a New Leg Up with Neil Patel
Join Dots Oyebolu as he talks with Neil Patel, Co-Founder of Neil Patel Digital, renowned for his expertise in digital marketing and as a New York Times best-selling author.
Episode 31: The Future of Content Marketing Strategies for Better Business Models with Joe Pulizzi
Join Dots Oyebolu as he talks to Joe Pulizzi, founder of The Tilt and pioneer of content marketing. In their conversation, Joe shares insights into the evolving landscape of content marketing, drawing from his extensive experience and success in the field.
Episode 30: Give Power to the People and Get Power for Your Brand Growth with Ardath Albee
Dots Oyebolu welcomes Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions. On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions.
Episode 29: Performance Marketing Ideas That Drive Better B2B Sales Enablement with Richard Giorgi
Join Dots Oyebolu as he talks to Richard Giorgi, Vice President of Sales Enablement and Strategy of Swiss RE. On this episode, Richard unpacks the nuances of B2B sales enablement and performance marketing, offering a wealth of knowledge on driving growth and aligning sales and marketing strategies.
Episode 28: A Sage's Take on Some of the Best Brand Strategy Quotes of All Time
Join Dots Oyebolu as he talks to Evan Carmichael, founder of the Evan Carmichael Communications Group. Evan, an accomplished entrepreneur and YouTube influencer, discusses his mission to assist individuals and brands in finding and believing in their purpose.
Episode 27: The Commercial Marketing Toolkit for Predictable and Profitable Growth
Join Dots Oyebolu as he talks to Ryan Bonnici, Chief Marketing Officer of Gympass. Ryan leans on his extensive experience gained working with high-profile tech companies to discuss the evolving landscape of commercial marketing and its impact on predictable growth.
Episode 26: Grow Better B2B Sales With Account-Based Podcasting
Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.
Episode 25: Marketing Intelligence Strategies for Analytical Success
Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc. Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.
Episode 24: Developing an Effective Branded Audio Strategy for Marketing Content
Join Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies. In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.
Episode 23: Marketing and Business Analysis Is a Marriage Made in Heaven
Join Dots Oyebolu as he talks with Eno Eka, Founder of Business Analysis School, to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases.
Episode 22: Marketing Intelligence Best Practices for CMOs
On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.
Episode 21: The Road to Becoming the CMO (Chief Magic Officer)
On this episode, Drew Neisser, Founder of CMO Huddles, provides an in-depth examination of modern marketing leadership, offering insights into the multifaceted responsibilities of today's CMOs.
Episode 20: Why Customer Relations Is the New Public Relations
Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms.
Episode 19: Running Profitable Marketing With Content-Driven Customer Experiences
Join Dots Oyebolu as he talks with Robert Rose, Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success.
Episode 18: Fractional CMOs Love Data-Driven Marketing
On this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.
Episode 17: Are Performance Marketing Campaign Activations a Waste of Money?
Join Dots Oyebolu as he speaks with Ethan Okwara, Group Head Marketing and Corporate Communications at Asset & Resource Management Holding Company (ARM HoldCo) to discuss what the right way is to execute influencer marketing campaigns and why human-to-human engagement is more important than ever in marketing.
Episode 16: How Digitally-Mature Brands Run Profitable Marketing Campaigns
In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency to discuss how to effectively combine qualitative research with quantitative data to understand customer behavior.
Episode 15: Know Your Customer — Drive Real Performance Marketing
Join Dots Oyebolu as he speaks with Rand Fishkin, Co-Founder and CEO of SparkToro to discuss the many ways marketers can get a holistic view of their target audience. They also cover the KPIs that actually make a difference in growing an audience.