Episode 41: E-Commerce SEO Strategies That Drive Immediate Product Revenue with Sara Taher
Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation, and the vital role of quality in driving immediate product revenue. Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.
Episode 40: The Dimensions of Profitable B2B Influencer Marketing Strategies with Katya Allison
Join Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation.
Episode 39: Transforming Regular Marketing Leaders Into Great Brand Builders with Chris Do
On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others.
Episode 38: Exploring Marketing Amplification With Emerging Technologies with Talar Malakian
On this episode, Dots Oyebolu is joined by Talar Malakian, CMO of Phonexa, to dive into the impact of emerging technologies in marketing.
Episode 37: Building Your Marketing Bench - The Next Marketing Generation with Cheryl Rodness
Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach.
Episode 36: Make Your Content Spiderweb Convert With SEO Content Clusters with Chima Mmeje
Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.
Episode 35: Pump and Funnel Performance Marketing Model for B2B brands with David Bain
Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies.
Episode 34: Exploring the Customer-Centric Marketing Culture in Organizations with Siew Ting Foo
Join Dots Oyebolu as he engages with Siew Ting Foo, Global Head of Brand and Insights at HP, in a dynamic discussion on customer-centric marketing and its impact on organizational culture.
Episode 33: The Future of Performance Marketing Strategic Frameworks with Andrew Davis
Join Dots Oyebolu as he engages in a thought-provoking discussion with Andrew Davis, Founder and Lead Trainer at Talk Dygital. Andrew is widely recognized for his expertise in content marketing and his insights into the future of performance marketing strategies.
Episode 32: The World of Digital Marketing Takes a New Leg Up with Neil Patel
Join Dots Oyebolu as he talks with Neil Patel, Co-Founder of Neil Patel Digital, renowned for his expertise in digital marketing and as a New York Times best-selling author.
Episode 31: The Future of Content Marketing Strategies for Better Business Models with Joe Pulizzi
Join Dots Oyebolu as he talks to Joe Pulizzi, founder of The Tilt and pioneer of content marketing. In their conversation, Joe shares insights into the evolving landscape of content marketing, drawing from his extensive experience and success in the field.
Episode 30: Give Power to the People and Get Power for Your Brand Growth with Ardath Albee
Dots Oyebolu welcomes Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions. On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions.
Episode 29: Performance Marketing Ideas That Drive Better B2B Sales Enablement with Richard Giorgi
Join Dots Oyebolu as he talks to Richard Giorgi, Vice President of Sales Enablement and Strategy of Swiss RE. On this episode, Richard unpacks the nuances of B2B sales enablement and performance marketing, offering a wealth of knowledge on driving growth and aligning sales and marketing strategies.
Episode 28: A Sage's Take on Some of the Best Brand Strategy Quotes of All Time
Join Dots Oyebolu as he talks to Evan Carmichael, founder of the Evan Carmichael Communications Group. Evan, an accomplished entrepreneur and YouTube influencer, discusses his mission to assist individuals and brands in finding and believing in their purpose.
Episode 27: The Commercial Marketing Toolkit for Predictable and Profitable Growth
Join Dots Oyebolu as he talks to Ryan Bonnici, Chief Marketing Officer of Gympass. Ryan leans on his extensive experience gained working with high-profile tech companies to discuss the evolving landscape of commercial marketing and its impact on predictable growth.
Episode 26: Grow Better B2B Sales With Account-Based Podcasting
Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.
Episode 25: Marketing Intelligence Strategies for Analytical Success
Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc. Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.
Episode 24: Developing an Effective Branded Audio Strategy for Marketing Content
Join Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies. In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.
Episode 23: Marketing and Business Analysis Is a Marriage Made in Heaven
Join Dots Oyebolu as he talks with Eno Eka, Founder of Business Analysis School, to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases.
Episode 22: Marketing Intelligence Best Practices for CMOs
On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.