Optimizing Your B2B Marketing Platforms for Customer Generation
Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.
In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more.
The Power of Reputation Management for Small Businesses
Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.
Modern Customers Demand Reception Marketing From Brands with RJ Licata
Join Dots Oyebolu and guest RJ Licata, Sr. Director of Marketing at Terakeet, to explore the nuances of Owned Asset Optimization (OAO) and its impact on marketing strategies. RJ reveals how OAO enhances marketing efficiency and broadens its application across various industries.
Simplified Marketing: Leadership for CMOs with Margaret Molloy
Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.
Unveiling the Role of Video Marketing in Skyrocketing Business Growth with Matt Wareham
In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content.
Effective Multi-Moment Marketing Strategies in Multi-Channel Environments with Dotun Babatunde
Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.
Is User-Generated Content the Best Marketing Strategy? with Mark Yeramian
In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).
Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds
Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.
Drive High-Impact B2B Content Marketing With Thought Leadership Narratives with Purna Virji
Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.
The Rise of Audio Marketing in a Brand Lift Ecosystem with Michelle Khouri
Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement.
Strategies for Igniting the Potential of Enterprise-Branded Podcasts
Join Dots Oyebolu as he welcomes Harry Morton, Founder of Lower Street Media, to discuss the intricate world of enterprise-branded podcasts and how they can unlock potential in the marketing sphere.
Episode 43: Media Marketing Innovation: Where Creative Meets Revenue with Geoffrey Colon
Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape.
Episode 42: Using Brand Positioning To Achieve a High Share of the Market Pie with Raul Hernandez Ochoa
Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.
Episode 41: E-Commerce SEO Strategies That Drive Immediate Product Revenue with Sara Taher
Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation, and the vital role of quality in driving immediate product revenue. Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.
Episode 40: The Dimensions of Profitable B2B Influencer Marketing Strategies with Katya Allison
Join Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation.
Episode 39: Transforming Regular Marketing Leaders Into Great Brand Builders with Chris Do
On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others.
Episode 38: Exploring Marketing Amplification With Emerging Technologies with Talar Malakian
On this episode, Dots Oyebolu is joined by Talar Malakian, CMO of Phonexa, to dive into the impact of emerging technologies in marketing.
Episode 37: Building Your Marketing Bench - The Next Marketing Generation with Cheryl Rodness
Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach.
Episode 36: Make Your Content Spiderweb Convert With SEO Content Clusters with Chima Mmeje
Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.
Episode 35: Pump and Funnel Performance Marketing Model for B2B brands with David Bain
Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies.