Jake Jorgovan Jake Jorgovan

Optimizing Your B2B Marketing Platforms for Customer Generation

Join Dots Oyebolu as he speaks with Garrett Mehrguth, President and CEO of Directive.

In this insightful discussion, Garrett shares his journey from Fiverr to leading a major B2B and SaaS marketing agency. On this episode, he offers profound insights on optimizing marketing platforms for customer generation and much more.

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Jake Jorgovan Jake Jorgovan

The Power of Reputation Management for Small Businesses

Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.

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Jake Jorgovan Jake Jorgovan

Modern Customers Demand Reception Marketing From Brands with RJ Licata

Join Dots Oyebolu and guest RJ Licata, Sr. Director of Marketing at Terakeet, to explore the nuances of Owned Asset Optimization (OAO) and its impact on marketing strategies. RJ reveals how OAO enhances marketing efficiency and broadens its application across various industries.

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Jake Jorgovan Jake Jorgovan

Unveiling the Role of Video Marketing in Skyrocketing Business Growth with Matt Wareham

In this episode, Matt Wareham, Director of Depictar, delves into the transformative power of video marketing in today's digital landscape. Drawing from his extensive experience in content creation, particularly for younger audiences, Matt shares valuable insights on utilizing video to engage hard-to-reach demographics effectively. The conversation explores various strategies, including the use of video FAQs for mobile interactions, the importance of storytelling in marketing and the strategic placement of hooks and calls-to-action in video content.

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Jake Jorgovan Jake Jorgovan

Effective Multi-Moment Marketing Strategies in Multi-Channel Environments with Dotun Babatunde

Join Dots Oyebolu as he speaks with Dotun Babatunde, Head of Digital Marketing (B2C) at Olam Agri. They dive into the evolving landscape of digital marketing. Dotun shares insights from his extensive experience, exploring effective strategies for navigating multi-channel marketing environments and discussing the future of digital consumer engagement.

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Jake Jorgovan Jake Jorgovan

Is User-Generated Content the Best Marketing Strategy? with Mark Yeramian

In this engaging conversation, Mark Yeramian, Co-Founder and CEO of Moast shares his journey from running a boutique digital services agency to founding Moast, a platform designed to leverage user-generated content (UGC) to enhance e-commerce experiences. The discussion reveals the profound impact of UGC on consumer purchasing decisions and introduces the concept of "User Generated Marketing" (UGM).

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Jake Jorgovan Jake Jorgovan

Drive High-Impact B2B Content Marketing With Thought Leadership Narratives with Purna Virji

Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.

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Jake Jorgovan Jake Jorgovan

Episode 41: E-Commerce SEO Strategies That Drive Immediate Product Revenue with Sara Taher

Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation, and the vital role of quality in driving immediate product revenue. Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.

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Jake Jorgovan Jake Jorgovan

Episode 39: Transforming Regular Marketing Leaders Into Great Brand Builders with Chris Do

On this latest episode, Chris Do, CEO, Chief Strategist and Executive Creative Director of Blind, Inc., and Founder and CEO of The Futur, shares his insights on personal and professional growth, the essence of branding and the impact of social media on self-perception. Through his stories and experiences, Chris emphasizes the importance of authenticity, continuous learning and the power of helping others.

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Jake Jorgovan Jake Jorgovan

Episode 36: Make Your Content Spiderweb Convert With SEO Content Clusters with Chima Mmeje

Join Dots Oyebolu as he welcomes Chima Mmeje, a seasoned Content Strategist at Zenith Copy and an SEO Expert, in a comprehensive discussion on SEO content clusters and their pivotal role in digital marketing strategies. The conversation explores the intricacies of creating effective content clusters, the significance of diversifying content types and the use of various tools and methodologies to enhance SEO performance.

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